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High school Intro to Marketing, Unit 3, Day 3. Today students take the market segmentation work they’ve been building and turn it into a detailed target customer profile. The goal is to get specific enough that I should be able to picture the customer just from their description. From there, students turn that research into a customer snapshot and summary, then write a value proposition explaining who the business serves, what problem it solves, and why that customer should choose it. #teachersp
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