In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing ...

Google announced a number of updates to AI Mode and AI Overviews within Google Search, aimed at helping searchers dive deeper ...

Google's Universal Cart brings shopping across Search and Gemini into one place, helping shoppers track products, discover ...

Google Ads API v26 adds Search Lift measurement, new Performance Max features and a faster twice-monthly release schedule.

Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over ...

Google Ads extends Demand Gen cost adjustments from three weeks to 60 days, helping eligible campaigns manage costs during ...

OpenAI is rolling out several updates to ChatGPT Ads, including expanded measurement partnerships, improved conversion ...

Google is testing personalized ads in AI Mode using insights from connected apps, while maintaining user privacy protections and opt-in controls.

Google Ads API is moving to twice-monthly releases, giving developers faster access to new features without increasing ...

Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an ...

Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text ...

Google Tag Manager now enables faster data collection, improved website performance and simpler tracking management.