If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...

Suppose you open the store analytics for a Shopify store that sells iron frying pans. The sessions graph is lower than the ...

It’s not enough to be just a Shopify brand anymore: you have to leverage all the data coming in from the dozens of apps that brands use to monitor advertising and marketing, inventory, customer ...

In today’s hyper-competitive e-commerce landscape, gaining a competitive edge is not just about selling quality products - it’s about knowing what to sell, when to sell, and how to scale effectively.

OTTAWA, Ontario--(BUSINESS WIRE)--Noibu, the leading ecommerce analytics & monitoring platform, today announced the deepening of its investment in the Shopify Plus segment. Building on years of work ...

Shopify has acquired the team working on analytics startup Peel Insights, the Canadian e-commerce giant confirmed Friday. Peel's tools help online sellers analyze their sales data and improve customer ...