Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads Locality_logo (PRNewsfoto/Locality Inc.) For ...

Nearly 9 in 10 respondents said they were more likely to pay attention when an ad mentioned their city or neighborhood. The survey also found that 81% believed localized advertising improved their ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Local digital advertising topped $100 billion and accounted for roughly 70% of all local ad spending, according to an extensive report published by Borrell Associates. The Annual Digital Benchmark ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. Running a local plumbing business is no easy feat. With a ...

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min But all that extra money for ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

Google now auto-selects photos for Local Services Ads. Image selection may impact ad ranking and engagement. Advertisers should upload 3-5 high-quality, original photos. Google introduces AI photo ...

Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets ...